WATCH: 84 Lumber premieres Super Bowl ad online
84 Lumber Co. commissioned a Pittsburgh advertising agency to create its first Super Bowl ad.
The advertisement will air Sunday during Super Bowl LI, but 84 Lumber made the 90 second spot available to view online Friday.
Fox, the network that will be airing Super Bowl LI, rejected the initial version of the commercial and it was later re-edited. Immediately after the commercial airs on Sunday, the conclusion of the story featuring the rejected footage will be available online at journey84.com.