Apr 7, 2014 2 min read

NEW YORK – Lands’ End shares were falling in its first day as a separate public company after being spun off from Sears.

The company’s stock dropped $2.17, or 6.8 percent, to $29.50 in Monday morning trading.

Lands’ End was publicly traded before Sears Holdings Corp. purchased it in 2002 for nearly $2 billion. Sears hasn’t had much success with it, though, and announced in December that it was going to spin off the clothing business as a separate company by distributing stock to its shareholders.

It closed on the spinoff on Friday.

Sears received gross proceeds of $500 million from the separation. That consisted of a cash dividend paid by Lands’ End to a subsidiary of Sears Holdings before the spinoff.

The spinoff by Sears was viewed as a way to unlock value for investors, as the retailer’s core business struggles after years of sales declines. The company, which also runs Kmart stores, has been closing some unprofitable stores and sold some store leases in Canada.

Sears has spun off other businesses over the past three years, including its Hometown and Sears Outlet stores and its Orchard Supply Hardware Stores, to raise cash. It also has said it is considering separating its auto center business.

Billionaire hedge fund manager Eddie Lampert, who took over as Sears chief executive officer in February 2013, was under intense pressure to turn around the business. Sears has had trouble adapting as bigger, nimbler rivals such as Wal-Mart Stores Inc. and Home Depot Inc. have stolen away customers over the years.

In 2012, Sears announced plans to restore profitability by cutting costs, reducing inventory, selling off some assets and spinning off others. Those moves helped the Hoffman Estates, Ill., company reduce net debt by $400 million and generated $1.8 billion in cash from the asset sales.

Sears also has been building a loyalty program called Shop Your Way, which accounts for a majority of its sales and has tens of millions of active customers.

But critics said Sears hasn’t managed to solve its core problem: Its stores aren’t inviting to shoppers.

Lands’ End began in 1963 as a sailboat hardware and equipment catalog. Sears bought it in 2002. The company is trading on the Nasdaq under the “LE” ticker symbol.

Sears Holdings will continue to list on the Nasdaq under the “SHLD” ticker symbol. Its stock rose 58 cents, or 1.4 percent, to $41.26 in morning trading.