Fresh Media Group acquired by Pittsburgh agency
PITTSBURGH – The Savvy Group, a marketing and media advertising agency based in Pittsburgh’s Strip District, has acquired Fresh Media Group, an advertising agency in Washington.
As a result of the acquisition, Fresh Media Group has been renamed The Savvy Fresh Group effective Jan. 1.
Savvy said in a news release Fresh Media Group’s expertise in video production, editing, website development and digital and social media marketing expand similar capabilities provided by The Savvy Group.
Savvy also provides comprehensive campaign development, strategic marketing plans, media planning and buying, research, public relations/media outreach and special events services, which will now be offered to The Savvy Fresh Group’s clients.
“We are excited about creating new opportunities for our clients and the future growth of our agency,” said Kimberly Loszewski, CEO/Partner of The Savvy Group. “The clients in both of our offices can now take advantage of the wide range of integrated marketing services and expertise we can provide to promote their brand. We are also looking forward to sharing our full-service capabilities with other businesses seeking proven marketing expertise in Washington County and the surrounding region.”
Loszewski will remain as CEO/Partner of the combined group, and Willie Hogue will serve as CFO/Partner.
“We believe there is great potential in Washington County for a marketing company with full service offerings,” said Hogue. “The Savvy Fresh Group fulfills an important aspect of our growth strategy, and we look forward to integrating our businesses and clients together in the new year.”
A.J. Brach, owner of Fresh Media Group, will be The Savvy Fresh Group chief creative officer and a partner. Under his leadership, Fresh Media Group won 19 national Telly awards in television, video production and marketing.
“This new partnership enables us to offer our clients a bigger, broader and better opportunity to provide a full menu of strategy-through-execution services. It’s an exciting time for us,” said Brach.
The Savvy Group employs 24 in its Pittsburgh office and The Savvy Fresh Group has a team of 12 based in its Washington location.
The Savvy Group is a Certified Women’s/Disadvantaged Business Enterprise that was founded in 2006. It has received several awards in the SMART business, oil and gas and technology sectors.