Apr 10, 2013 3 min read

WAYNESBURG -Waynesburg University’s Public Relations Student Society of America Chapter will celebrate the public relations field with a weeklong event Monday through April 18.

PR week celebrates the study of public relations by offering professional presentations, networking opportunities and activities relevant to the communication field.

The week is open to all university students, including advertising, marketing and business students interested in learning more about the field and meeting working professionals.

Throughout the week, experienced industry professionals will travel to Waynesburg University to speak about the various facets within the field of public relations. Guests and department of communication alumni will discuss corporate communication, firm culture, social media analytics and more.

PR week was founded and developed extensively through the guidance of the university’s PRSSA Chapter and the Chapter’s adviser, Richard Krause, chairman of the department of communication. Krause originally designed the week with the help of students and now relies on them to assist in contacting and introducing speakers, coordinating facilities and performing evaluation measures.

“The programs are designed to give our current students knowledge of the public relations industry,” Krause said. “We have a very strong list of speakers and the range is intentionally diverse. The speakers will provide students with insight about agency, health care, corporate and energy fields of public relations.”

For more information, contact Krause at 724-852-3240 or by e-mail at rkrause@waynesburg.edu.

The schedule for the third annual Public Relations Week is as follows:

Monday – Professional Development and Education

• 11 a.m. to 1 p.m., Young Professionals Alumni panel/reception, Stover Center

• 2 to 4 p.m., Rebecca Caruso, executive vice president of corporate communications and external affairs for L’Oréal USA, Buhl Humanities Building

• 6:30 to 8 p.m., Bob O’Gara, committee chair, student liaison of PRSA-Pittsburgh and professor at Point Park University, Buhl Humanities Building

Tuesday, April 16 – Public Relations Industries

• 9:30 to 11 a.m., Lisa Cassidy, campaign marketing manager for UPMC Health Plan, Buhl Humanities Building

• 3 to 5 p.m., Shannon Baker, director of public relations and social media for Gatesman + Dave, Buhl Humanities Building

• 6:30 to 8 p.m.,George Stark, director of external affairs and Brittany Thomas, coordinator of external affairs for Cabot Oil and Gas Corp., Buhl Humanities Building

Wednesday, April 17 – Internal Communications/Employee Relations

• 8 to 9:30 a.m., breakfast with the professionals, Benedum Hall

• Noon to 1 p.m., PRSSA induction, Buhl Humanities Building

• 6:30 to 8 p.m., PR internship presentations, McCance Auditorium

Thursday, April 18 – University Relations

• 8:30 to 9:30 a.m., George Cicci, director of integrated marketing at Waynesburg University, Buhl Humanities Building

• 4 to 5 p.m., Pam Cunningham, instructor, department of communication at Waynesburg University, Buhl Humanities Building

• 5:15 to 7 p.m., movie night: “Wag the Dog,” Buhl Humanities Building