Paper: ‘Penn State Lives Here’ slogan cost $800K
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STATE COLLEGE (AP) – “Penn State Lives Here” and, so far, the rent is kind of pricey.
The Centre Daily Times reported Friday that the school has paid $811,719 for the public relations campaign that began in October.
University spokeswomen said the school is working with PulsePoint, of Austin, Texas on the campaign which debuted with a scoreboard video show during halftime of the Oct. 12 Penn State-Michigan game at Beaver Stadium.
Since then, blue banners with the slogan have cropped up on campus buildings across the state with some alumni, students and even the student newspaper criticizing it as unoriginal.
The Daily Collegian editorial panning the campaign a few days after the video aired said in part, “Of course Penn State lives here. This is Penn State University, where else would it live?”