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Chagrined at Sarris price hike

2 min read

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In my opinion, Sarris Candies produces some of the best chocolate in the state, if not the country. They are also one of the greatest humanitarian and community service donors in the region. Sarris has donated millions of dollars to various educational institutions, libraries, 4-H and the Humane Society, to just name a few.

Imagine my chagrin when I heard that they were raising their prices on their fundraising candy bars from $1 to $2 each. It doesn’t sound like much in this day and age. With the cost of everything going up, what difference does a dollar make?

Selling $1 candy bars was a no-brainer. Loose pocket change could buy one. You walk past a desk, see a box and hand over a dollar for a sweet treat to get that sugar rush that will get you through the rest of the day.

I know kids who have raised up to $1,000, one candy bar at a time, for that band trip or Scout camporee or prom. That’s $1,000 that wasn’t available in disposable income for themselves or their parents. It’s the difference between going on that trip or to your only prom, and staying at home and missing out on a memorable moment of your teenage years.

At $2 a piece, it’s a whole different world.

When I can go to any local grocery store, or convenience store, and buy the exact same Sarris candy bar for $1.99, it doesn’t make a bit of sense.

Ball teams, scout troops, church groups, school committees, PTO’s, dance troupes and gymnasts are among the kids and organizations that use Sarris candy bars for raising money. They are the ones who are going to lose, and ultimately, so will Sarris.

I’ve talked to many people who say they won’t pay $2 for a candy bar. I’ve talked to groups that are deciding to use other fundraising ideas, from fruit to pizzas to flowers to provide a better “value for your money” approach.

I have always been told that “half of something is better than half of nothing.”

With so many different groups rethinking fundraising, Sarris is going to end up with that “half of nothing.”

David Franz

Prosperity

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