New logo for W&J’s athletic teams
Washington & Jefferson athletes model T-shirts sporting one of the college’s new logos.
The sports teams at Washington & Jefferson College will have a new look next season.
After months of research and preparation, Washington & Jefferson has a new brand, which was revealed Wednesday night.
Developed by New York City-based SME, which counts among its recent clients the Atlantic Coast Conference, Miami Marlins and Kentucky Derby, the W&J Athletics brand includes new primary and secondary logos, along with a wordmark and sport-specific images.
“This is an exciting time for W&J athletics,” said Presidents Athletic Director Scott McGuinness. “I would like to thank SME for the company’s creativity and strategy during this process. Our committee considered valuable input from students and alumni to help us build an athletic logo program that encompasses the vast and rich history of this athletic department, but also keeps an eye toward the future.”
The brand will be rolled out in phases over the next year as it is integrated into the athletic facilities expansion and renovations, added to team uniforms in line with the college’s uniform replacement policy, and implemented throughout social media and web platforms. Additionally, apparel and merchandise with the new brand will be hitting the campus store shelves for the fall semester.
“We believe that our new athletics brand is something that our students, both present and future, as well as alumni, will embrace and celebrate,” Wice President of Student Life & Dean of Students Eva Chatterjee-Sutton said. “SME again showed why it is among the best organizations in its field, while presenting a brand which we believe will reinforce the pillars of the W&J community.”
The W&J primary logo will serve as the most universally recognized identity element. The wordmark introduces two stars which represent W&J’s two presidential namesakes. The two stars also represent the core values – pride and prestige – that all W&J NCAA Division III student-athletes hold in high regard when representing the Red & Black. The stars can be found on each element of the brand, with the exception of the primary logo.
Sports-specific logos represent the athletics programs within the W&J school brand.