Panthers to expand beer sales at Heinz
PITTSBURGH – The University of Pittsburgh plans to expand beer sales at its football games at Heinz Field starting this season.
Athletic director Scott Barnes says beer will be sold stadium-wide. Previously, only fans sitting in club and suite areas could buy beer.
Barnes says beer sales could raise more than $500,000 for the program.
The university has studied the idea for more than a year, and has spoken to the 10 other Power 5 conference football programs that allow beer at their home games.
Barnes says selling beer is becoming the norm.
Barnes also said Pitt was the only college team that shares a stadium with an NFL team that did not sell beer at its games. The Pittsburgh Steelers are the stadium’s other primary tenant.